How Fitness Benefits Boost Retention
We’ve moved past the days when ping pong tables and a fruit bowl counted as a wellbeing strategy. Today’s employees want benefits that genuinely support their real lives, not just tick a box. And at the top of that list? Fitness.
In fact, 62% of UK employees say fitness benefits influence whether they take or stay in a job. These movement-based benefits do more than just boost morale, they drive loyalty, fuel performance, and help build the kind of employer brand that attracts and retains the best people.
The Employee View: Feeling Seen, Valued & Motivated
When a company offers fitness support, it sends a powerful message: We see you as a whole person, not just a job title. And that message sticks.
Access to fitness, whether we’re talking subsidised gym memberships, dedicated time to move during the workday, or on-demand virtual workouts, shows employees they matter. When people feel supported, they stay longer, bring more energy, and become passionate advocates for their workplace.
This shift aligns with broader trends: according to a recent Deloitte study, 68% of employees and 81% of C-suite leaders now say prioritising their wellbeing is more important than advancing their careers. Wellbeing isn’t a bonus , it’s a baseline.
The Employer View: Attracting (and Keeping) Great People
In a competitive talent market, the right benefits don’t just attract top talent but also help retain it. Offering meaningful fitness benefits signals clearly that you care about your employees’ health, not just output. The result? Higher retention, deeper engagement, and a brand people are proud to be part of.
• 62% of employees say fitness support influences their decision when considering a new role.
Fitness benefits are no longer ‘nice extras’; they’re vital signs of how much a business values its people. In today’s evolving workplace, these signals matter more than ever.
How Epassi UK Helps You Deliver Fitness Benefits That Stick
Our data shows that when offered, 83% of employees use corporate fitness benefits, reporting improved productivity, happiness, and wellbeing. Which directly translates into higher retention and stronger business outcomes.
Epassi UK products like GymFlex and MyGymDiscounts allow employers to deliver fitness benefits in the most accessible way. Epassi UK provides a solution designed to meet a workforce where they are, on-site, hybrid, or remote. From discounted gym memberships and digital fitness options to health assessments and retail discounts, we connect your team with benefits they value.
Ready to Boost Retention with Fitness Benefits?
Don’t let your wellbeing programme fall flat. Make Epassi UK fitness benefits a cornerstone of your employee retention strategy.
Contact us today to discover how Epassi UK can help you build a healthier, happier, and more loyal workforce.
